NFL All-Pro and “Dancing With the Stars” alum Jerry Rice considers a return to the football field, thanks to ELATIONS
New York, October 2, 2007
Last week, ELATIONS, a new joint supplement health drink, celebrated its nationwide launch by turning New York’s Bryant Park into a ballroom dance studio at the “ELATIONS Chance 2 Dance” event. Former NFL All-Pro and “Dancing With the Stars” contestant Jerry Rice hosted the event and credits Elations with making him feel so good he could return to the gridiron of the NFL.
“With 20 years in the NFL, my body really took a beating, but after adding Elations to my daily regimen this summer, I feel as though I'm in my 20s again,” said Jerry Rice. “Watching football on Sundays, I feel like I could still go out there and compete - and perform to the level I am accustomed to - all thanks to Elations.”
The “ELATIONS Chance 2 Dance” event welcomed the residents of New York with free samples of ELATIONS, the opportunity to dance with the fleet-footed Rice, lessons from Latin dance veterans Tony Varges and Frances Nieves, ELATIONS giveaways and prizes. Based on his experience with the drink, Rice encouraged the crowd to participate in the ELATIONS Challenge – a money-back guarantee that after a month of the once-a-day drink, consumers will notice an improvement in their joint discomfort.
ELATIONS is a new and innovative once-a-day fruit-flavored supplement drink that helps reduce joint discomfort and improve mobility through a unique 4-in-1 formula: Glucosamine and Chondroitin (naturally found in the body, but at decreasing levels over time) at the same levels as triple-strength joint supplements, both are components to maintain healthy and strong joint cartilage; a patented, more absorbable form of Calcium; and 100 percent of daily Vitamin C, which is an essential nutrient in the formation of collagen, the glue that holds joint cartilage together. Enhancing that 4-in-1 recipe is a final ingredient, Boron, which helps to minimize soreness and stiffness due to exercise and overly-strenuous daily activities.
The Elations Company is also holding the “ELATIONS Chance 2 Dance” Sweepstakes as part of the launch, providing consumers the opportunity to register online at www.Elations.com and win a seven-day, eight-night dance cruise vacation, an all expenses paid trip to Los Angeles for a taping of “Dancing With the Stars,” a year’s supply of ELATIONS or an iPod Shuffle – one will be given away weekly through March 2008. As part of the ELATIONS launch, the first 3,000 registrants will receive a free 6-pack of ELATIONS, getting them started on their way toward improved joint health.
ELATIONS comes in two distinct and delicious flavors: Raspberry-White Grape and Cranberry-Apple, in 6-packs or individual 8-ounce bottles. Consumers will be able to find ELATIONS in their local grocery stores in the Vitamin Supplement or Nutritional Drinks aisle and in various locations within mass merchandisers. Suggested retail price for the 6-packs range from $7.49 to $8.49, and $1.39 to $1.49 for the individual 8 oz. bottles.
For more information about Elations, the Elations Challenge, and the “Elations Chance 2 Dance” event and sweepstakes, please visit www.Elations.com.
About The Elations Company
The ELATIONS product was originally developed and tested by Procter & Gamble (P&G) in the late 1990s. In an effort to speed the national launch, the team responsible for its development licensed the technology from P&G and spun off to start The Elations Company. The Elations Company is dedicated to improving the lives of the 78 million baby boomers who are unwilling to grow old physically, mentally and emotionally. Based in Cincinnati, the company is staffed by a maniacal group with a fervent mission to keep baby boomers booming. Following a successful test market in Kentucky, the Company is expanding and launching ELATIONS nationwide. To learn more about the brand and company, visit www.Elations.com.
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