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PGA Golf Exhibitions announces the launch of Elations Supplement Drink to the golf industry at the 2008 PGA Fall Expo, Aug. 25-27, and the title sponsorship of the annual golf industry reception, now the Elations Welcome Reception at the House of Blues, Aug. 26, in Las Vegas, Nevada. READ MORE
The National Association of Baby Boomer Women (www.NABBW.com) is pleased to announce its newest sponsor, Elations, the unique fruit-flavored supplement drink designed to improve joint health and help reduce joint discomfort. READ MORE
Last week, ELATIONS, a new joint supplement health drink, celebrated its nationwide launch by turning New York’s Bryant Park into a ballroom dance studio at the “ELATIONS Chance 2 Dance” event. Former NFL All-Pro and “Dancing With the Stars” contestant Jerry Rice hosted the event and credits Elations with making him feel so good he could return to the gridiron of the NFL. READ MORE
Drink for stiff joints test marketed in Central Kentucky — According to the federal Centers for Disease Control and Prevention, Kentucky ranks second in the nation for doctor-diagnosed arthritis, affecting more than 35 percent of the state’s adults. It explains why Procter & Gamble settled on Central Kentucky as a test market for a line of fruit juices containing compounds found to relieve suffering from stiff joints. READ MORE
Beverage promoted as joint health aid - BEING TEST-MARKETED IN 3 KENTUCKY CITIES — There’s a margarine spread aimed at lowering cholesterol, a 7-Up soda with extra calcium, and even a yogurt that Dannon says helps people “improve their intestinal rhythm.” Now, Lexington is a test market for a fruity dietary supplement drink that purports to make users’ joints more flexible. READ MORE
New functional beverage may or may not be coming here — To hear Larry Benz tell it, a fruit juice-based dietary supplement called Elations, which could be sold in Stanford, is a veritable fountain of youth, relieving the symptoms of aging and even preventing arthritis. READ MORE
Elations juice-based drink promises improved joint flexibility — A relatively new, free-standing company populated by former Procter & Gamble executives has chosen Louisville as the lead market for a new fruit juice-based supplement drink, Elations, containing compounds known to improve joint health. READ MORE
Drink targets joint stiffness—Elations, part of Sunny D, has ingredients to relieve bone pain — CINCINNATI (June 22, 2006) — Sunny Delight, the fruit drink that has built a following among caSrefree children, has a sister company targeting their more careful parents with a fortified beverage to fight osteoarthritis. READ MORE
Louisville to test great-tasting solution for joint stiffness — CINCINNATI (June 22, 2006) — Louisvillians suffering from stiff joints will get first crack at a tasty new drink containing compounds known to improve joint health. Elations, a fruit juice-based dietary supplement drink developed by Procter & Gamble and subsequently licensed to The Elations Company, will begin test-marketing in Louisville in July in Kroger stores, with Meijer... READ MORE
Eating Your Way to Health; Companies Are Marketing Fortified Foods to the Drug-Wary -New York Times — Ever since she gave birth to her fourth child in 2003, Michelle Celona, a 43-year-old part-time teacher in Philadelphia, had suffered from annoying bouts of constipation. Figuring it was the stress of carting three children around or the result of something that had changed in her body after pregnancy, she learned to live with it. READ MORE
